Product Product Product
It is essential for small business to understand its product line and its exposure to the world . (I am curious if www is considered our world or should we also include the animal and plant kingdom?)
For every product that is sold by a small and medium business here are some basic information that the owner has to understand
Small and tiny data
1. Data: Data and meta data about the product
2. SEO traffic - are you using SEO keywords for natural and paid searches ? Have you ensured your products are aware of these.. in other ways which products in your product line should be tagged with these keywords ?
3. Competition keywords: What are your competitor's products,their data, metadata and keywords? Have those tagged to every single product for which it is applicable.
4.Site search Analytics data: Check your analytics data to identify the keywords that customers are using and map them back to your products.Are there keywords that are in your 'missed' or 'pissed off' customer journeys?Use that information and do the mapping for your product.
Big Data?
5.Facebook ,Twitter and LinkedIn: This is a social media dominated decade..with arab springs to PTA meetings being arranged ,communicated, propagated and broadcasted. Is your product getting spoken about in those media (If your product is not getting publicity listen into the competition's product )? Use those information and map them back to your product.
While you ponder over your product data i will post my thoughts on Cloud and what that might mean to you.
It is essential for small business to understand its product line and its exposure to the world . (I am curious if www is considered our world or should we also include the animal and plant kingdom?)
For every product that is sold by a small and medium business here are some basic information that the owner has to understand
Small and tiny data
1. Data: Data and meta data about the product
2. SEO traffic - are you using SEO keywords for natural and paid searches ? Have you ensured your products are aware of these.. in other ways which products in your product line should be tagged with these keywords ?
3. Competition keywords: What are your competitor's products,their data, metadata and keywords? Have those tagged to every single product for which it is applicable.
4.Site search Analytics data: Check your analytics data to identify the keywords that customers are using and map them back to your products.Are there keywords that are in your 'missed' or 'pissed off' customer journeys?Use that information and do the mapping for your product.
Big Data?
5.Facebook ,Twitter and LinkedIn: This is a social media dominated decade..with arab springs to PTA meetings being arranged ,communicated, propagated and broadcasted. Is your product getting spoken about in those media (If your product is not getting publicity listen into the competition's product )? Use those information and map them back to your product.
While you ponder over your product data i will post my thoughts on Cloud and what that might mean to you.
